Plant-based thinking.
We at GRØN are a plant-based protein brand.
While vegans and vegetarians refer to diets that eliminate certain animal products, plant-based refers to a diet and lifestyle that incorporates a lot of plant-based foods and reduces meat, fish, and dairy products.
The plant-based approach is being recommended as a new dietary guideline in many countries because it not only brings about better health, but also leads to global sustainability through environmental conservation and biodiversity.
GRØN products are simply "vegan" and "plant-based" in the sense that they are made from 100% plant-based ingredients.
People who avoid animal products for health reasons.
People who cannot eat it due to allergies.
People who avoid animal products for religious or ethical reasons.
In the future, people from all over the world will travel across borders and coexist with people of all different eating habits, so creating a "food barrier-free" society is a common goal shared by the world.
We live in a world where those who live a plant-based lifestyle can easily and enjoyably incorporate the nutrients they need.
We live in a world where we can easily have fun with people who are not like that.
GRØN would like to create products that will be needed in the world of the future.
Art Direction by: Minami Sano
