Goji berries - the "Queen of superfoods" loved by Yang Guifei

June 27, 2019

COLUMN

Goji berries are the queen of medicinal foods, known as the "elixir of longevity" and the "fruit of happiness."
This fruit is also known to have been eaten by Yang Guifei, one of the three most beautiful women in the world, as the secret to her beauty.

Nowadays, it is called "Goji Berry" and is a superfood that is extremely popular in Western countries.
It has also been called "gasoline for men and beauty treatment for women," and it is also known as "beauty treatment you can drink" because it not only fills you with power from within, but also beautifies you from the inside out.

Goji berries are the only Asian food ingredient listed in the top 10 primary superfoods defined by the Japan Superfood Association.
It is rich in vitamins, minerals, 18 types of amino acids (including 9 essential amino acids), unsaturated fatty acids, carotenoids, etc., and has a long history of use in China as a traditional Chinese medicine and folk remedy.

In David Wolf's book "SUPER FOODS," goji berries are described as the most nutritious nut on Earth.
It is also explained that, like maca, it is an adaptogen because it is compatible with almost all body types, blood types and metabolisms.

Reference: Maca, a crop grown at an altitude higher than Mount Fuji

Goji berries are said to have excellent antioxidant properties that help protect the body from strong ultraviolet rays, and they are rich in rare nutrients.

Examples include zeaxanthin, a carotenoid known for its antioxidant properties, and betaine, which is said to be effective in improving the immune system, fighting cancer, and anti-aging.

Goji berries are also rich in ingredients that are beneficial for health and beauty, such as BCAAs (essential amino acids), vitamins B1, B2, C, and minerals.

GRØN's protein blend RED HEAT uses goji berries from Ningxia (Ningxia Hui Autonomous Region) or Qinghai (Qinghai Province), which boast the world's highest quality.

Northern China, such as Ningxia and Qinghai, is an area rich in unpolluted nature and home to many ethnic minorities.
In this environment, they are cultivated in a way close to the natural growth state without the use of pesticides, and in addition to being certified organic by the JAS, they have also obtained organic certifications from the United States and Europe.

One is that it is a rich environment, but at the same time it is also in a harsh environment.
Because the sun is strong and the ultraviolet rays are very strong, goji berries are a crimson red color to protect themselves from the ultraviolet rays.
It is said that this is also the reason why the aforementioned "zeaxanthin" is high.

In addition, the environment is very harsh for plants to grow, with hot summers, extremely cold winters, and large temperature differences between day and night.
Even in such conditions, goji berries survive by absorbing the nutrients from the soil carried by the water from the Yellow River that flows nearby, and are said to have high nutritional value and special powers.

The superfoods used in GRØN products are all incredibly hardy plants that grow strong in harsh environments, absorbing the bounty of the land.
The miraculous fruit "wolfberry," loved by Yang Guifei, one of the three most beautiful women in the world, is no exception.

We will never forget our gratitude for being able to handle such precious ingredients, and will continue to carefully approach the creation of each product.

<GRØN products that use the material>

Protein Blend Red Heat 20g / 320 yen (excluding tax)