We unveiled our new product "Functional Soup" at our first "Good Lifer's Day" event.
"Good Lifer's Day," an exhibition where visitors could experience items that enrich the lives of "women living today," was held for the first time at The AIR Building (Nihonbashi, Tokyo) for two days on Tuesday, November 14th and 15th, 2022.
The lineup of cutting-edge content includes exhibition booths where you can negotiate directly with brands of beauty and health self-care items, plant-based foods, and lifestyle goods, as well as outdoor experiences on the rooftop and educational workshops such as yoga classes and phytotherapy.
GRØN unveiled two new products, Functional Soup Holy Moly Green and Purple Yum Dream , on the basement floor of the venue.
On the 5th floor rooftop, with the cooperation of UPI , a retailer of outdoor equipment, we offered samples of hot soup along with bread from BEAVER BREAD , a bakery in Higashi-Nihonbashi that always has a long line of customers.

Although this is an exhibition aimed at industry professionals, there will also be a party and night market on the first night of the event that is open to the general public.
It was a fun night with the sounds of a DJ and band playing.

[Event Summary]
Name: Good Lifer's Day
Date and time: November 14th (Monday) - 15th (Tuesday), 2022 11:00-17:00 *Good Lifer's Night: November 14th 18:00-21:00
Venue: The AIR Building (The Air Building) [Address] 3-2-8 Nihonbashi Honcho, Chuo-ku, Tokyo
Number of exhibitors: 20 brands Organizer: TRAVELING ELEPHANT Co., Ltd. Management: Green Base LLC Sponsors: UPPER HOUSE, Ethical Spirits (craft gin), 7nana

